Based on recent headline ratings, 33% of this readership currently trusts the local media, which has an average score of 85% regionally and is currently trending negative.
Media Trust Score33%

Arthur Gibbs Sylvester – The Santa Barbara Independent

… Art’s research on tectonic rock formations spanned California, from Lake Tahoe to the Salton Sea, the Mojave Desert to the Transverse …

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    About the Score

    Based on recent headline ratings, 33% of this readership currently trusts the local media, which has an average score of 85% regionally and is currently trending negative.

    Media Trust Score33%