Based on recent headline ratings, 60% of this readership currently trusts the local media, which has an average score of 87% regionally and is currently trending negative.
Media Trust Score60%

Bear Cub Scales Tree Under Mom's Watchful Eye in South Lake Tahoe

Climate change will push snow higher in California’s Sierra Nevada by the second half of the century, bringing more winter rain and faster mountain …

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    About the Score

    Based on recent headline ratings, 60% of this readership currently trusts the local media, which has an average score of 87% regionally and is currently trending negative.

    Media Trust Score60%