Based on recent headline ratings, 60% of this readership currently trusts the local media, which has an average score of 87% regionally and is currently trending negative.
Media Trust Score60%

Preparing for wildfire as a community (Opinion) | SierraSun.com

The Firewise-designated Al Tahoe neighborhood in South Lake Tahoe was the focus of California Insurance Commissioner Ricardo Lara’s visit earlier …

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    About the Score

    Based on recent headline ratings, 60% of this readership currently trusts the local media, which has an average score of 87% regionally and is currently trending negative.

    Media Trust Score60%