Based on recent headline ratings, 60% of this readership currently trusts the local media, which has an average score of 87% regionally and is currently trending negative.
Media Trust Score60%

Watch: Adorable bear cubs shimmy up tree in Lake Tahoe, giving UPS driver a show

UPS driver Mason Rogers spots a mama bear and two cubs climbing a tree in Lake Tahoe, California on May 11, 2023.

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    About the Score

    Based on recent headline ratings, 60% of this readership currently trusts the local media, which has an average score of 87% regionally and is currently trending negative.

    Media Trust Score60%