Based on recent headline ratings, 60% of this readership currently trusts the local media, which has an average score of 87% regionally and is currently trending negative.
Media Trust Score60%

Prescribed fire operations resume around Lake Tahoe

The Tahoe Fire & Fuels Team (TFFT) will continue prescribed fire … Rain & mountain snow continue across northern California this morning.

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    About the Score

    Based on recent headline ratings, 60% of this readership currently trusts the local media, which has an average score of 87% regionally and is currently trending negative.

    Media Trust Score60%