Based on recent headline ratings, 67% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.
Media Trust Score67%

Heavy snow falls in Sierra ahead of next atmospheric river – KCRA

With another atmospheric river coming through Northern California, … Drivers travel to Tahoe, state line ahead of atmospheric river to avoid …

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    About the Score

    Based on recent headline ratings, 67% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.

    Media Trust Score67%