Based on recent headline ratings, 67% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.
Media Trust Score67%

Drivers travel to Tahoe, state line ahead of atmospheric river to avoid winter weather

With another atmospheric river coming through Northern California, some travelers decided to hit the road ahead of the worst of the conditions.

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    About the Score

    Based on recent headline ratings, 67% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.

    Media Trust Score67%