Based on recent headline ratings, 60% of this readership currently trusts the local media, which has an average score of 87% regionally and is currently trending negative.
Media Trust Score60%

Earth tones: California's 3-month transformation from brown and drought-gripped to green …

Closer to ground level, some daredevils are kayaking off rooftops in South Lake Tahoe and down the mounds of snow cloaking their homes and leaping …

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    About the Score

    Based on recent headline ratings, 60% of this readership currently trusts the local media, which has an average score of 87% regionally and is currently trending negative.

    Media Trust Score60%