Based on recent headline ratings, 60% of this readership currently trusts the local media, which has an average score of 87% regionally and is currently trending negative.
Media Trust Score60%

North Tahoe Fire reports 'alarming' increase in gas leaks, carbon monoxide emergencies

They account for 20% of the non-EMS calls it has responded to in 2023.

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    Based on recent headline ratings, 60% of this readership currently trusts the local media, which has an average score of 87% regionally and is currently trending negative.

    Media Trust Score60%