Based on recent headline ratings, 60% of this readership currently trusts the local media, which has an average score of 87% regionally and is currently trending negative.
Media Trust Score60%

Mountain travel 'hazardous to impossible' as Northern California braces for next storm

With all the hype around this year’s snowpack, it’s tempting to check out Tahoe’s winter wonderland. Just put it off for a few days.

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    About the Score

    Based on recent headline ratings, 60% of this readership currently trusts the local media, which has an average score of 87% regionally and is currently trending negative.

    Media Trust Score60%