Based on recent headline ratings, 67% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.
Media Trust Score67%

Orphaned bear cub escapes enclosure in South Lake Tahoe, residents asked to be on the lookout

The California Department of Fish and Wildlife and Lake Tahoe Wildlife Care are asking for the public’s help in locating a young, orphaned black …

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    About the Score

    Based on recent headline ratings, 67% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.

    Media Trust Score67%