Based on recent headline ratings, 67% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.
Media Trust Score67%

Quick moving storm heading to the region and Lake Tahoe this weekend

SOUTH LAKE TAHOE, Calif. – A weak system is expected to push through northeast California Thursday night into Friday. Southwest winds will begin …

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    About the Score

    Based on recent headline ratings, 67% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.

    Media Trust Score67%