Based on recent headline ratings, 67% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.
Media Trust Score67%

Kyle Smaine, world champion halfpipe skier, dies in avalanche in Japan

World champion halfpipe skier and Lake Tahoe native Kyle Smaine died over the weekend after getting caught in an avalanche in central Japan.

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    About the Score

    Based on recent headline ratings, 67% of this readership currently trusts the local media, which has an average score of 91% regionally and is currently trending negative.

    Media Trust Score67%